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Archive for the ‘Social Networking’ Category

What The Occupy Revolution Says About Social Media

We are living in unprecedented times here in the United States of America. A revolution seems to be stirring across the country all fueled by the occupation of Wall Street. It all started when a small group of students decided to pitch tents on Wall Street in disgust to corporate greed and the 2oo8 collapse of the economy. The occupation went largely ignored by mainstream media for the first week, only to be picked up when large amounts arrests and alleged incidents of civil rights violations began leaking out. How can these protests gain so much national steam when corporate media largely ignore them? Quite simply, the Internet. 

You may have seen this YouTube video floating around Facebook or your e-mail inbox in early September.

That is one thing you won’t see attributed in the media, it’s the group known as “Anonymous” that really can be credited with starting this groundswell. They used social media, chat rooms and simple e-mail to alert the public to their intent and encouraged others to join. Two weeks later and look where it’s at now.

Here is map showing Occupy Facebook groups and pages. The red dots represent pages and the green groups. The larger the dot, the more people follow that particular page/group.

Click to Enlarge

It will continue to spread even faster now that MSNBC, CNN, FoxNews and others have devoted large amounts of airtime to the movement. Facebook is the main method of organization with Twitter fueling the real-time information push across large occupation areas. Checking out the @OccupyWallSt page, I noticed many messages discussing rumors and information that was filtering through word of mouth.

The biggest challenge the movement will face is information overload. When everyone has a voice, it’s very… democratic. The noise factor will  increase ten-fold and the chance for misinformation increases drastically. Those are the challenges, but I shouldn’t need to tell you the positives of giving everyone a voice in the crowd. You have to take the bad with the good. It remains to be seen if communication begins to get filtered to a central location at these occupations; my gut tells me this will not happen. Whomever is in control of the Facebook and Twitter presence of any occupation wields an enormous amount of influence and power.

This is what the modern day newsroom looks like. It’s no longer Versace suits and $10,000 workstations. It’s college students and other young people with their $500 laptops and a pot of coffee. What is truly amazing is that this strikes fear into Rupert Murdoch and other media millionaires. They no longer dictate what gets attention and what doesn’t. Less than 20 young people organized a national movement and forced the corporate media to pay attention, a bit of role reversal you could say. But that is what makes this movement so unique and never before seen in the United States.

Not until now have we seen young people organize and use their Internet savviness to do it. We’ve seen small-scale versions similar to this, but nothing on a national scale. The young people who fuel the activism and organization are digital natives. Facebook, Twitter, YouTube while all new this past decade is like second nature to these 20-somethings. If the barons on Wall Street need one more thing to keep them up at night, the generation currently in our K-12 system utilize the Internet better and are more savvy than us. These digitally driven revolutions will not be slowing anytime soon. The only threat to this in the long term is the government trying to regulate the Internet and wielding their control over the bits and bytes flowing freely from network-to-network.

Grab a magnifying glass (computer) and watch the revolution, you’ll only see bits and pieces on network television or your local newspaper. Download, stream, tune in and watch it unfold in real-time online. The place where it all started.

Twitter: The News Room Police Scanner

 

Nearly every newsroom in the country has a police scanner squawking in their newsroom. It’s a crucial way of getting  hot leads on news stories. But how do you stay on top of hot issues in this brave new world of new media technologies? Quite simply, Twitter.

It was recently reported that the Boston Globe was spearheading this new initiative and I couldn’t be more thrilled. They really, “get it.” Newsrooms  amass information in spectacular amounts only to sort it all out, cherry pick and make sense of what they feel is newsworthy. They have to be plugged-in to compete. If you’re not plugged-in on Facebook and Twitter you will be severely handicapped versus the competition.

The Boston Globe has built what they’re calling an “Information Radiator.” It’s a pole that has six screens and three mini-computers that show streams of tweets. The radiator is being run by members of the Boston Globe’s social media team. It’s simply a small station on a pole with Velcro right now, but could be implemented permanent if it shows promise.

Twitter and Facebook are treasure troves of information that you need to be parsing on a daily basis. This is true if you’re a news organization or a small restaurant looking to build a customer base.

If you’re not using these platforms as a form of monitoring the conversation about your brand and events concerning your interests as they happen, you’re really missing the boat!

New Technology Has Value; No Duh

Small towns and social media.  It’s almost like saying pickles and vanilla frosting.  Small towns and cities like Wausau are often late to the game when it comes to emerging technologies.  It’s not purely because people don’t care about these new technologies in smaller cities.  There are other contributing factors that play a role in the slow growth of social media technologies in these areas.

Early adopters is what drives new technologies.  I consider myself an early adopter.  I have to use the latest hardware, and I want to be the first alpha tester for a new web start-up company. Early adopters love to be the first to embrace the vision of entrepreneurs. Bigger cities tend to have more early adopters, especially areas like San Francisco and New York City who have thriving technology sectors.

These early adopters lay the foundation for things like Foursquare, the popular geo-location awareness application.  When the application begins to hit mainstream much of the user-generated content is in place already.  There is a small but avid community already showcasing the value of such a technology and that makes it easier for less experienced users to see that value.  In cities like Wausau, it’s simply not the case.  Users join, there is limited activity and it’s hard to draw value when the value is in the network and content itself, and it takes users to generate that content.  So therein lies the problem.

There are many useful technologies being leveraged in larger cities with some terrific results.

Foursquare

You may be using Foursquare or have at least tried it!  2010 has truly been the year of location technologies and it continues to evolve at hyper speed.  Why do you want to use Foursquare or any other geo-location aware application? Let me indulge you.

Do you recall Robocop? Yea, you know who I’m talking about.  The semi-robot, yet semi-human police officer that could scan anything and get loads of data just by looking at something. That is what location awareness is bringing to the table.  It is making users more aware of their surroundings and able to get information in the form of “Tips” about various physical locations.  This is the first baby step in adding a digital layer over real world objects so we can get data off the Internet about people or things in our lives.  Google is working on a similar technology called Google Goggles, but we’ll leave that for another blog post.

What You’ll Need

  • Cell phone
  • Foursquare account/application
  • Passion for exploration of the world around you

Foursquare enables users to” check-in” via their mobile phone into a location.  For instance, I recently popped into Polito’s pizza in downtown Wausau this summer.  Upon checking into Polito’s, Foursquare alerted me that one of my friends, Dino, had left a tip for a restaurant nearby.

DinoFoursquare

A week later I stopped into Chang Garden and had the Volcano Shrimp, which was awesome by the way! Are you starting to see where the value of Foursquare is?  I had never been to Chang Garden before.  I probably would have never stopped to eat there if it weren’t for the tip from Dino.  Now I stop in every time I’m home.  There is immense value within your network.  Tap it!

Check out http://www.foursquare.com and watch this video for a better explanation of the service.

Twitter

The ol’ tired saying about Twitter, “Why do people care what color shirt I’m wearing today, or what I had for breakfast?”  Twitter has struggled with this question since they launched in 2006.  People just didn’t get it.  Over time as the micro-blogging service rode the technology hype cycle it finally gained it’s identity and purpose in the online environment.  Twitter is the Internets life blood regarding what’s happening right now.  I’ve read about so many major news stories on Twitter rather than on CNN or the local news.

I identify with this expression I’ve seen on Twitter for many months now.  Facebook is for people you went to school with, Twitter is for the people you wish you went to school with.  It’s not all about your cereal choice this morning or that your feeling sad on a particular day.  There is much more value on Twitter.

You like dogs.  You have three beautiful chocolate labs and love everything dog related.  You join Twitter and your new username is @Joeycdog.  You stare at your new profile and wonder, now what?  Well be sure to make your avatar/profile photo on Twitter is of you, preferably a head shot or some kind of chest-up close up. It gives your tweets a more personal and engaging feel.  Think about playing around with a custom background, maybe of your chocolate labs?

Now you’ll want to find the conversations going on about chocolate labs and dogs on Twitter.  There are hundreds if not thousands of dog lovers just like yourself.  Find those conversations and position yourself in that network of dog lovers.  Too find some conversations and users, check out http://search.twitter.com and start searching keywords and phrases. Don’t be afraid to reply to total strangers.  Social media has a requirement for it to be valuable; be social!

As you build your network, it becomes more valuable with each addition you make.  Suddenly your Twitter feed is full of useful information about chocolate labs, the latest chocolate lab news and funny dog quotes.  You follow some of the regions top dog breeders, professional handlers and many people just like yourself who have raised chocolate labs their entire life.

Now your chocolate lab Suzy is sick and not feeling well.  You think she got into some chemicals in the kitchen.  You tweet a photo of Suzy and say she’s not well and may have found some cleaner.  Now within minutes your network of dog experts and owners are tweeting you how to handle the situation.

Twitter can be used from your laptop or desktop computer but it also widely available on smart phones like the iPhone, various Android phones and Blackberry.

Build your network and make it valuable!  Learn more about Twitter by checking out this video.

twitter-browser

There are literally thousands of new technological services like Foursquare and Twitter out there.  You could drown yourself in new ways to communicate online with various networks. Don’t burn yourself out on trying every app you find on your iPhone.  Leave that to us tech geeks.  We try out every new app or service and determine whether it’s worthy of  publicizing. It’s been bouncing around tech nerds for many months before you see it featured in CNN or the Wausau Daily Herald.  Two services that should be featured are the two I’ve discussed above. Get in and join!

Antoine Dodson Goes Viral Overnight

If you haven’t heard this meme yet, you might want to check your pulse: “He’s climbin’ in yo windows, he’s snatchin’ yo people up” or “So you can run and tell dat, homeboy”.   These are the words of Antoine Dodson of Huntsville, Alabama.  His sister was recently attacked in a attempted rape and WAFF-TV covered the story like any other.  Reports are now sprouting that some local African American residents are upset that this story even made it to air.  They believe it contained some kind of racial undertones that really smeared their local community to the country, and even the world.

Antoine is allowed the right to speak out, and media coverage could help catch his sisters attacker.  Media is a tool often employed by law enforcement when they want the communities help in catching an offender.  Why should it matter what color skin the victim has or what neighborhood it’s located in?

The news story was such a viral hit, it even has an autotune remix version that is tearing up the YouTube charts.

So how is the meme trending?  Let’s examine.

  • On Google.com, searching for “Antoine Dodson” brings up 2.3 million results (Monday, 2:00 p.m. CT)
  • “Antoine Dodson” reached as high as .04% of all Twitter posts on Sunday August 1st, 2010.
  • The original video garnered over 3.5 millions views in just 4 days on YouTube.com
  • The “autotune remix” of the video gained over 1.3 million views in just 3 days.

The point of the story is you can’t control the media, especially how it reflects on your community.  The media has a journalistic responsibility to cover stories, no matter how damaging they can possibly be.  However, journalistic integrity and sensitivity should reflect the story in the best way possible, but this can sometimes be clouded in the pursuit of ratings in competitive markets.

This story was a valid one with a purpose, to raise awareness about the crime and bring a criminal to justice.  Could WAFF-TV edited the footage to portray Antoine in a more favorable light?  Could they have had the reporter focus him more and get his point across in a slightly less animated fashion?  Perhaps.  You have to take the good with the bad when it comes to mainstream media.  It was a traumatic event and if it was your sister,  I bed your “Antoine” side would come out as well.  So, run and tell dat, HOMEBOY!


Privacy; A Generational Split

A report published I read this week really surprised me, or did it?!  When I think about Internet privacy I imagine my parents who are too afraid to use Facebook or do heavy amounts of online banking or shopping.  They don’t have any kind of presence on the Internet, and they want to keep it that way.  However, some new research has led to some intriguing results.

Mary Madden and Aaron Smith of Pew Internet and American Life Project published a very interesting report, Reputation Management and Social Media, that really put my mind into a spin.

  • 44% of young adult Internet users say they take steps to limit the amount of information available about them, compared to 33% of users ages 30 to 49 and 25% of those ages 50 to 64.
  • 71% of younger social networking site users actively change their privacy settings to limit what they share with others online, compared to 55% of those 50 to 64.
  • 41% have removed their names from photos of them posted by others, compared to just 18% of those 50 to 64.

So what does this say about the state of privacy?  I believe the younger generation is more willing to share their life online and engage in socialmedia.  However, they want to know their in control of the information.  They want the say in what is streamed out, and what is not.  Rightfully so I might add.  A larger portion of the younger generation have an online presence because it truly is “norm” for them.  So even the privacy conscious feel compelled to be on these social platforms; however they really take note of their privacy trying their best to lock it down tight.

Older generations are either with it, or they are completely against it.  If they feel okay with having their information online, they are generally very “open” type people.  They have nothing to hide and don’t fear what others may know about them.  These types of people are much less likely to be overly concerned about privacy.  They don’t change privacy settings and they don’t un-tag photos of themselves.  Those in the older generation didn’t grow up with it so they could take it or leave it, it’s not viewed as a “necessity”, like it is to some of our younger generation.  In essence, the adopters of technology in the old generation are truly comfortable with having their indentity online.

These reasons are why Mary and Aaron received the results they did.  I wouldn’t call them overly surprising, but more so highlighting the generational divide in technology adoption and the varying principles between the two.

British Airways FTW!!!

 

British Airways is in the midst of a strike by its crew members causing major havoc for the major airline .  Just in case you are still in the dark, here is a short passage from the Sydney Morning Herald on the current situation.

British Airways cabin crew enter the final stage of a three-day strike Monday, in a dispute over planned changes to pay and conditions that has caused travel misery for thousands of passengers.

After a weekend marked by fierce disagreement over the strike’s effects between the airline and the Unite union, which represents its 12,000 cabin crew, the workers staged a final day of industrial action.

And unless a solution is found to the standoff over attempts by loss-making BA to downgrade its employees’ pay and perks packages, among the most lucrative in the industry, the staff will walk out again for four days from March 27.

Now the chief executive of British Airways, Willie Walsh, came out on YouTube expressing his stance on the strike.  Now what made this move such a great one for British Airways?  Let me explain…

People have great bull sh** detectors built-in.  We as people are not stupid and can read people and situations quite well.  Genuine thoughts and feelings come through and people can sense that.  British Airways could have just issued an official statement and left it at that .  Howver, it would have been carefully crafted by the BA public relations office and consumers would have just ignored it after the first sentence or two, and not given one thought to British Airways stance.  People would have said,”Well they must be doing something unfair to their employees, they are scared to even address head on?!”

Instead of this approach BA came out with a YouTube video showing chief executive Willie Walsh standing in a casual office setting.  No script, no carefully worded sentences.  The video showed Willie’s stance and what the companies feelings are towards the situation.  People want to interact and feel personally connected with their brands.  This is a great example of British Airways personally connecting with their consumers and critics during a rough time.

Great move British Airways,  great move.

Ambient Awareness; O La La

I’m working on a presnetation on ambient awareness.  It has been a research area of mine during my years at UW-Stout.  Now I’m pulling together data, white papers and other research to present an overall idea and analysis.  Do you feel closer to your network because of digital ambient awareness.  Does using tools like Facebook, Twiter, Friend Feed etc. lead to more information crossing our networks?  Let me know your thoughts by commenting!

Old People Flock To Social Media

A research report from eMarketer proves 2009 to be the year that Baby Boomers jumped on the social media train.  2009 saw an explosion of growth with the older folks and consistent and steady growth for us young guns.   Check out the graphs below.

You can read a bit more on this newly release report  at Mahable.

Facebook Use In Crisis Management

facebook_picI know it has been awhile everyone!  I have been super busy here at UW-Stout with classes and work.  Here is a nice in-depth entry I prepared for UW-Stout administrators on the use of Facebook in their crisis management plan.  Enjoy!

Facebook Overview

Facebook is the Internet’s phone book.  It is way to connect with friends, find old classmates and stay in touch with loved ones who live far away.  Facebook was founded by Mark Zuckerberg at the age of 19 while attending Harvard University.  It was originally founded to be used at Harvard by students only. Facebook spread like wildfire on-campus and soon Zuckerberg and his co-founders distributed the service to forty-five schools and had hundreds of thousands of users within 6 months.   They were onto something.  It was at this point Zuckerberg dropped out of Harvard to pursue Facebook as a full-time venture in the summer of 2004.  Zuckerberg is still the CEO of Facebook to this day and has a net worth of over 2 billion.  Facebook has been estimated at a staggering $15 billion dollars by Microsoft Corp.  (Wikipedia, 2009)  In 2008, more than 93% of UW-Stout students had an active Facebook account.  (Kaskavitch, 2009)

Facebook User Count:  Over 310 million active users

Facebook Behavior during Crises

Virginia Tech, I35 bridge collapse, US Airways 1549 all have one thing in common.  Each event spurred dozens if not hundreds of Facebook groups often within an hour of the actual even occurring.  These groups on the network provided an open platform to share information at a very fast pace.  Facebook groups were setup during the Virginia Tech tragedy within 15 minutes of the news breaking on what was occurring.  News and information spreads faster than ever before.  So fast sometimes it can cause information overload.  A study published in New Scientist magazine in 2008 found that social network sites like Facebook, instant messengers, blogs and micro-blogging sites like Twitter spread warnings and information more efficiently than traditional communication channels.  (Catone, 2008)

How to utilize Facebook for crisis management

The big question:  How does UW-Stout utilize this tool in its campus crisis management planning?

The answer to this question is by creating “dark groups” on Facebook.  Dark groups are groups that are only visible to the creator and those whom the creator selects to invite, these are known as “secret” on Facebook.  These dark groups can then be pre-loaded with crisis plans and content that students, faculty and staff will need to know in the event of a campus crisis.

These groups will need to be altered and information about the actual incident will need to be added to the group description because of the fluidity of emergencies, but that should only be a paragraph or two.

Once a crisis occurs, you simply make the group public and invite the first ten or fifteen students.  With that small starting cluster of users, the group should grow exponentially will little administration effort.  It would also be worthwhile to put it on the UW-Stout home page to align it with other official channels of communication like news releases, blogs and messages from Chancellor Sorensen.  The power of viral spread via Facebook was demonstrated when students organized the Westboro Baptist Church counter-protest in under 36 hours.  All this organization and information exchange was done with a simple Facebook event.

You will need to consider a few things before considering yourself prepared to use Facebook as a platform in crisis management

  • Will you include photos and videos in the group?  If so, will only administrators be allowed to upload media or will everyone be allowed to contribute?
  • Do you want to enable the ‘wall’ to allow open conversation?
  • Do you want the discussion board enabled?
  • Who will manage it in the event of a crisis?

Organizations want very tight control on the messages being delivered and content being passed between users, especially during something as serious as a campus emergency.  Locking down the group and making it a billboard inside a walled-garden is not effective.  You have to be willing to open up and let information flow across the channel in an unfiltered manner.  The speed at which is can go back and forth across this medium could be incredibly useful during an emergency.  You want your message to get out, and you should want feedback from your receiving audience as well.

Creating dark groups on Facebook will not stop other groups from forming.  Having the official group will bolster much more credibility than groups created by students.  You will not be able to censor these groups and the information exchanged on them.  Having the official group and positioning/advertising it as an official channel of communication will make it more relevant and more likely ‘the place to be’ for your target audience to gather and exchange information.  You will be able to:

  • Censor information (only if absolutely necessary)
  • Direct message all members of your group instantly.
  • Control the message and information presented within the group.

All these become possible only if you have administrator privileges in the group.  You would not be able to do the above points if you simply joined a student’s group and tried to calm the flames or correct information as a regular member.

There is one ‘issue’ with pre-creating these groups ahead of time.  You will need to name them right away and you cannot change them later on.  Therefore, you won’t be able to put actual situation specific information in the group name.  Some advocate practice setting up these groups, know the setting’s you want and have the information ready to paste into the group.  You would actually create the group once the emergency or crisis occurs allowing for a detailed group name.

New technologies and communication platforms like Twitter and Facebook connect large clusters of students like never before.  Information is exchanged at light speed and exchanged more efficiently than more traditional channels of communication.

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