A recent release from ComScore shows where Facebook users spend their time. This is a valuable insight for digital marketers trying to understand what areas of Facebook hold the best potential.

What this chart shows is that Facebook is driven by profile stalking and browsing photo albums. Those two activities account for 48% of all our time on Facebook. The one insight this chart doesn’t show is whether users are browsing their friends profiles or brand pages. That piece of knowledge would have dramatically increased the value of this data set.

Another insight that popped out at me is just how much time is not spent on apps. You often hear about Farmville addicts and the social gaming element of Facebook, but it really doesn’t account for much on a macro scale. Some businesses are raging over the belief they need Facebook apps for their business. For some that may be true, but it’s not such a ground swell that every company needs that presence. If your managing your Facebook page effectively and using photos to engage your followers, you’re likely reaching a majority of your Facebook fans.

What do you think? Are you surprised by this data? Tell me in the comments below!